6 Essential Rules for Persuasive Writing # 3 – Be rational, not emotional 發揮寫作說服力的六大準則之三:保持理性,拒絕感性

不管是自己選擇或教授指定,若要寫作論說式學術文章,必須先做好心理準備。你必須說明個人意見,選定觀點也很重要,結構與表達尤其攸關文章成敗。本專欄介紹六大關鍵準則,讓你寫作時發揮說服力,每項準則都會刊登在 TPS 粉絲專頁,並在最後集結於 TPS 學術電子報。
Whether by choice or assignment, when an argumentative academic paper is the task at hand, the writer must approach it with an appropriate mindset. Subjective values come into play. Point of view becomes important. Organization and presentation become even more critical to success. The elements of successful persuasive writing are explained in this series, “6 Essential Rules for Persuasive Writing.” Each of the rules will be presented on the TPS Fan page before being compiled.

Rule # 3 – Be rational, not emotional

Persuasive writing is neither art nor science, but it is a step beyond simple argument. Arguments typically are loud affairs with more heat than light generated on both sides. Persuasive writing eschews all that in favor of reason, logic, and concentrated communication. Nowhere in the formula is there resort to emotion. Fervor is acceptable, even passion, but the strong feelings are dispassionately structured in a way that culminates in, it is hoped, an indisputable conclusion.

The persuasive writer is first of all a thinker. All academic writers draw upon intellect, of course, but to really persuade, a writer calls both upon raw knowledge and informed opinion. This comes together in something called reason. To be rational—that is, to ground an argument in reason—is to assert truths while defending against untruths. A persuasive academic paper introduces a premise with sound reasoning at the same time it anticipates and rebuts counterarguments.

Before the writing, then, comes the thinking. There can be no holes in it. Writers who lightly survey an issue or perform slipshod research are guilty of hubris. Compelling words will not persuade unless grounded in rational evidence. Without such evidence, a paper lacks intellectual standing. It is a mere popular pamphlet, rather than a treatise. Persuasive writers challenge convention. If they want others to support them, they must rationally support themselves.


Posted at 2012-11-23 14:02:18

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